Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/63442

Surveillance in ubiquitous network societies: Normative conflicts related to the consumer in-store supermarket experience in the context of the Internet of Things

Item Summary

dc.contributor.author Winter, Jenifer Sunrise
dc.date.accessioned 2019-10-07T21:35:07Z
dc.date.available 2019-10-07T21:35:07Z
dc.date.issued 2014
dc.identifier.citation Winter, J. S. (2014). “Surveillance in ubiquitous network societies: Normative conflicts related to the consumer in-store supermarket experience in the context of the Internet of Things.” Ethics and Information Technology, 16(1), 27–41. doi:10.1007/s10676-013-9332-3.
dc.identifier.uri http://hdl.handle.net/10125/63442
dc.description Peer-reviewed journal article
dc.description.abstract The Internet of Things (IoT) is an emerging global infrastructure that employs wireless sensors to collect, store, and exchange data. Increasingly, applications for marketing and advertising have been articulated as a means to enhance the consumer shopping experience, in addition to improving efficiency. However, privacy advocates have challenged the mass aggregation of personally identifiable information in databases and geotracking, the use of location-based services to identify one’s precise location over time. This paper employs the framework of contextual integrity related to privacy developed by Nissenbaum (Privacy in context: technology, policy, and the integrity of social life. Stanford University Press, Stanford, 2010) as a tool to understand citizen response to implementation IoT-related technology in the supermarket. The purpose of the study was to identify and understand specific changes in information practices brought about by the IoT that may be perceived as privacy violations. Citizens were interviewed, read a scenario of near-term IoT implementation, and were asked to reflect on changes in the key actors involved, information attributes, and principles of transmission. Areas where new practices may occur with the IoT were then highlighted as potential problems (privacy violations). Issues identified included the mining of medical data, invasive targeted advertising, and loss of autonomy through marketing profiles or personal affect monitoring. While there were numerous aspects deemed desirable by the participants, some developments appeared to tip the balance between consumer benefit and corporate gain. This surveillance power creates an imbalance between the consumer and the corporation that may also impact individual autonomy. The ethical dimensions of this problem are discussed.
dc.format.extent 28
dc.language.iso en-US
dc.publisher Springer
dc.subject Internet of Things
dc.subject Privacy
dc.subject facial recognition
dc.subject affect recognition
dc.subject personally identifiable information
dc.subject data and discrimination
dc.title Surveillance in ubiquitous network societies: Normative conflicts related to the consumer in-store supermarket experience in the context of the Internet of Things
dc.type Article
dc.type.dcmi Text
dc.identifier.doi 10.1007/s10676-013-9332-3
prism.publicationname Ethics and Information Technology
prism.volume 16
prism.number 1
prism.startingpage 27
prism.endingpage 41
Appears in Collections: School of Communications Faculty & Researcher Works


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