Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/70167

Public information and mass media in population communication programs

Item Summary

Title:Public information and mass media in population communication programs
Authors:Glattbach, Jack
East-West Communication Institute
LC Subject Headings:Mass media in family planning
Communication in demography
Communication in family planning
Date Issued:May 1977
Publisher:Honolulu, HI : East-West Center, East-West Communication Institute
Series:A synthesis of population communication experience. Paper;10
Abstract:The paper is an analysis of the public information component of population and family planning programs. It reviews the variety of ways that population messages have been distributed by mass media such as radio, newspapers and magazines, films, television, posters and folk media. Topics covered include the nature of population/family planning as it affects communication strategy and content, the development over the last two decades of public information activities in population/family planning, the failure on the part of population communicators to understand the nature of mass media and to take advantage of opportunities to increase media coverage of population issues, the population "lobby" and its access to media, the use of commercial resources for marketing and advertising family planning services, problems and needs in the area of population communication-related research, and the planning and management of communication strategies and programs. The paper concludes by identifying several areas where public information programs could be improved.
Description:"This project was supported by the Office of Population, U.S. Agency for International Development, AID/csd-1059."

For more about the East-West Center, see http://www.eastwestcenter.org/
Table of Contents:1. Where Are We? -- 2. What Is Public Information? WhatAre We Trying To Do? -- 3. What Are the Media? What Can They Do for Us? -- 4. Social Marketing: Using Advertising Techniques to Support Population/Family Planning Programs -- 5. Audiences, Research, Strategies -- 6. A Few Areas for Improvement.
Pages/Duration:vii, 85 p.
URI:http://hdl.handle.net/10125/70167
Appears in Collections: Communication Institute. A Synthesis of Population Communication Experience. Papers


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